Monday, December 2, 2013

Keeping the Magic Alive

One of my goals as a mom is to make Christmas magical for the kids - to let them believe for as long as possible that this man in a red coat brings them presents with the help of reindeer who fly. There are really only a handful of years where kids understand Santa and have the complete thrill of the experience. Hence, I figure it's worth the effort to do what I can to help keep the magic alive for as long as I can. 

I'm not alone in this. Just look at NORAD's Santa tracker. Every Christmas Eve it reports on Santa's progress, then the mainstream news media broadcast the reports. No one has any financial gain. It's done simply to keep the magic alive. 

And then some one came up with the Elf on the Shelf. Frankly, I love our creepy little elf and how he watches the kids every day, reports back to Santa at night, and returns to our house before anyone is awake. Our elf doesn't do anything overly naughty (yet) and he does bring a little treat for our advent calendar. Even on those nights that my eyes have sprung open at 3 am remembering that I've forgotten to move him doesn't make me hate him.

However, I am annoyed beyond belief that toy stores, and the children's section in book stores, place the Elf on a Shelf package front and center at a kid's eye level. Talk about destroying the magic. 

How many others have faced the awkward moment when your kid realizes you can buy an elf; they don't just appear from the North Pole on a mission from Santa. How many doubters have seen the elf on store shelves and had their suspicions confirmed. These stores could put away their displays and discreetly post a sign without a picture, but to do so might impact on their bottom line. How sad and disappointing these stores have put profits ahead of making any attempt to help keep the magic alive. 


  1. Every year I mean to pick up an elf and then never do. My oldest is a big Santa Tracker though--he and my husband have fun with that every Christmas Eve. At 10 he still believes (or is pretending he does--I'm not going to fight it!), but it's so true. Those few years of magic fly by so fast! Enjoy the elf for as long as you can!

  2. And cover their eyes when you walk past the stores! I agree--what a magic-buster!!

  3. Bravo! Thanks for speaking out. It's such a shame that Christmas has been commercialised to the nth degree just so they can SELL more!!